Project Details
Afro Carnival is a day of costume, colour and sunshine — its website needed to feel like the festival, not a pinboard of flyers.
The Problem
The old site was a WordPress page builder with a sidebar menu and a stack of flyers. The line-up, the album and the festival details lived inside images — so fans could not search them, read them properly on a phone, or find them on Google.
Nothing about it felt like the festival: none of the colour, costume or sunshine people turn up for. And every change meant reworking a flyer and rebuilding a page.
The Solution
A site that looks like carnival — a sunset hero, hand-cut type, kente borders, and the past line-up set as real text that steps down from headliners to the full bill, with clear paths to tickets, costumes and vendor sign-ups.
Underneath: a Sanity CMS so the team updates line-ups, galleries and vendor calls themselves, and a light, fast Astro build on edge hosting that holds up on announcement day.
The Results
Lighter on a phone — opens faster on a crowded festival signal
Out of 100 on Google’s search checks — easier for fans to find
Sooner for fans to see the festival on their phone
Developers needed to update the line-up, vendors or gallery
Before & after
Before 
After Built for the day the line-up drops — fast, findable and full of colour.
Afro Carnival
Finally, a site that feels like the festival. The line-up, the colour, the energy — and we can update it ourselves the moment news drops.
Afro Carnival Team
The BT Group